Owner and Founder, Alexis Williams, is a keen holistic business leader with 14 years of consumer product experience. She has successfully rebuilt brands and turned around businesses across industries. Her diverse functional know-how and collaborative leadership goes across retail and direct to consumer channels. She leads with insights, respects that people must always come first and is fiercely passionate to help others achieve their goals.
Led product development process and teams from ideation to in-market execution for 100 new products across industries
Launched brands into new categories to create new revenue streams, incremental in-store placement and increased consumer awareness and acquisition
Successfully sold in incremental sales volume to top retailers based on unique consumer insights and shopper behavior
Created selling tools to bring thought leadership to top customers
Rebuilt brands based on in-depth consumer, shopper and competitive analysis; leading to winning brand positioning and share gains in market
Experience in leading partners through marketing campaigns and executions for sales growth during key promotional windows
Solved for operational and cost of good challenges to create profit positive P&L scenarios
Created business cases that led to product and marketing opportunities and millions of dollars in untapped revenue
Designed Master Brand frameworks, communication strategies and media planning principals
Alexis has a consumer-first, holistic brand management and ownership mindset. She has incredibly solid consumer goods background and experience working across multiple industries and business challenges. I have experienced her uncover consumer insights and translate them into brand strategy all the way through execution. She is fully capable of leading ‘end to end’ strategy, marketing and innovation initiatives. Alexis is also a strong team player and collaborator, ensuring all cross functional teams are aligned and executing as promised. Lastly, she is a creative thinker and effective communicator; I was always impressed by her ability to effectively communicate her vision.
Alexis is a strategic and creative thinker. I worked closely with Alexis when she led the Sweet Leaf Tea brand as we crafted the innovation pipeline for the brand. Alexis excelled at prioritizing and breaking down barriers. She is very solutions oriented but doesn’t compromise brand strategy. Her focus was on building brand love and creating products that met consumers’ needs. She takes pride in her work and she does so with an easy-going style that makes her a pleasure to work with!
I worked closely with Alexis for nearly 3 years at LEGO on the same brand marketing team. As someone both strategic and analytical, I saw first hand how she was able to put together both the big picture and identify the steps that were critical to making the longer term strategies work. She is passionate and dedicated, with a strong orientation towards delivering results. As someone who is compassionate and has a knack for mentoring, she exercises leadership skills both formally and informally. She brings to the table both rich experience and an aptitude for driving innovative thinking and change where it’s most needed.
I had the opportunity to work with Alexis on innovation projects from early in the concept stage to product launch and beyond. Due to her leadership skills and “end to end” mindset Alexis was successful building and leading high performing, multi-disciplinary teams that always yielded excellent results. She is creative, persistent and flexible so was always quick to identify solutions whether that meant developing multiple P&L scenarios or challenging and working with the technical team to find manufacturing alternatives. Alexis’ positive demeanor, collaborative approach and willingness to step outside the traditional marketing function made her a very effective leader and pleasure to work with.
Alexis really takes a consumer-led approach to brand management. During my time at LEGO, we worked together on several projects uncovering insights that directly impacted the strategies she developed to lead the Girls business. She understands that consumer and shopper insights are imperative for driving growth; and more importantly, she knows how to use them. Alexis is also a great person to work with and I loved collaborating with her regularly. She would be a real asset to any company!
I worked closely with Alexis for several years during her tenure with LEGO marketing. We collaborated on marketing and PR for several projects and brands and I found her to be extremely organized, creative and forward thinking. She always bring a fresh perspective to projects and her work stood out amongst her peers and colleagues. She was never afraid to take on a challenge. Her background and knowledge of all facets of brand marketing was a true asset to the team.
I’ve known Alexis for 10 years – and it’s about time she opened her own business to share her branding and marketing talents! She has learned from the best by managing world-renowned brands, new and old, at 4 successful companies. We met at LEGO, and when we started working together, I knew I was playing in the “big leagues”. She has a level of professionalism and passion that is very special – a true student of the game. And I wasn’t at all surprised when she told me her business makes it a priority to give back to the community. Alexis, as long as I have known her, has always proactively sought out ways to better her community – right down to coordinating soup kitchen volunteer opportunities for her friends. She’s a talented, experienced marketer and a great person to know and work with. I will be recommending her to my business-owner friends. It’s definitely worth a call to see what she has to say.